Safety Success Story - Reditus

We've had the distinct pleasure of working with Mike and Tony since 2005 so it is a pleasure to spotlight this success here.....

 

Innovation, entrepreneurship, and small business | More blogs at the Democrat and Chronicle

Nothing Beats Shoe Leather

Posted by Luis Martinez • December 18, 2012 • 11:14 am

Back in 2006 I was having coffee at Starbucks Penfield with Mike Keefe. A workplace safety expert, Mike was lamenting that he had been laid off and could not find a job. He had knocked on all the doors, had gone through dozens of interviews – but no job. His wife was expecting, money was running out; he desperately needed work. Then came the tipping point. One of his friends suggested that he take on a safety training project from a business owner on a contract basis. Mike agreed on terms and acquired his first retainer client.

Today Mike’s company, Reditus Safety Solutions, LLC , is a safety management, loss control, and training resource company. At 1555 Lyell Avenue, Suite 122, Reditus occupies 5,000 sq. ft. of classroom and hands on training spaces. This is how Mike differentiates his business: “It’s not about Power Point slides. It’s about putting on a harness and being hoisted, about crawling through confined spaces, understanding lock out/tag out situations.” It’s also about ROI: “Reditus is about producing value; people see that I can change the cost structure of their business by lowering their safety exposure. Without a value proposition, we would be at the mercy of the invisible hands of the market.”


Mike’s billable hours have grown so much that he has taken a full time partner, Tony Giovanazzo, himself a national level expert in safety. How did Mike grow the business? “Nothing beats shoe leather. It’s about this…” pointing to himself and me. “You have to earn their trust.”

Go see Mike at: http://www.yoursafetyteam.com/


Classroom for on the job safety training, at Reditus



                                                                          

                                                                                               

Normalcy Bias

"Normalcy Bias" Explained

Might this condition also relate to how workers view workplace safety...read and see....

The phenomenon of normalcy bias refers to a mental state people enter when facing a disaster. It causes people to underestimate both the possibility of a disaster occurring and its possible effects.

This often results in situations where people fail to adequately prepare for a disaster, and on a larger scale, the failure of the government to include the populace in its disaster preparations.

The assumption that is made in the case of the normalcy bias is that since a disaster never has occurred that it never will occur.

It also results in the inability of people to cope with a disaster once it occurs. People with a normalcy bias have difficulties reacting to something they have not experienced before.

People also tend to interpret warnings in the most optimistic way possible, seizing on any ambiguities to infer a less serious situation.

Source: Wikipedia